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The Sports Card Bulletin




"I'm going to save the baseball card industry and here's how I'm going to do it"

There were a few common themes that came up in several of the essays:
Make baseball card sets easier to build with few or no parallels
Create less expensive sets
Make less product
Get more aggressive with advertising
We need more industry sponsored card shows
Get rid of sticker autos
Do more do eliminate pack searching

After reading all of the essays (several times), one thing that was obvious to us was that set-builders want to see some changes. The message from set-builders was clear, building sets has gotten too complicated and should be simplified. We hope that the industry takes note of this.

Please take the time to read all of these essays (below). There are a lot of really good ideas sprinkled throughout the essays. We encourage you to share them with your collecting friends to help inspire even more discussion about this important topic. Let's create a buzz out there and keep the baseball card hobby strong!

Since many of the essays shared such similar concepts, it was a challenge to pick just one essay based on content alone. With this in mind, we decided to put all qualifying essays (proper length and on topic) into the bin for a random drawing. The winner is Chad.E.Lambert. You can read the winning essay on the home page as well.

Stay tuned for another box give-away in the very near future....2008 Bowman Baseball boxes are heading our way.....


I'm going to save the baseball card industry and here's how I'm going to do it

The baseball card industry needs some help, so it won't become irrelevant or non-existent. If I were given the ability to save the industry, here's the first steps I would take.

One aspect of card collecting that seems to get overlooked by the industry is the camaraderie created by attending card shows. So I would schedule a major card show in every area of the country for each year. I would make it where it's within a day's drive for anyone in the continental U.S. And I would encourage the card-producing companies to create a small set to be sold exclusively at these conventions.

In addition to conventions, I would encourage local dealers to schedule and promote a trading day once per month. Collectors can bring cards they want to trade, and they can bring a checklist of cards they need to complete a set. Once this tradition gets established, collectors and dealers could publish (online or in-store) a want / trade list in advance so people could be more prepared. This could be held at the hobby shop, or occasionally outside at a city park when the weather is nice. The dealers in that area could work together to put this on, and they could have special one-day sales and giveaways for those that attend. This would also create friendships and help the dealers generate sales. The new friendships based on collecting may be the most important aspect of all this, because meeting with friends to look at their collections and to trade cards adds another level of enjoyment in card collecting that eBay can't recreate.

I would explain to the card-producing companies that they need to have an affordable and attainable set for set-builders and new collectors (particularly children). This set doesn't need gold-foil lettering nor any limited-numbered cards nor any parallels. The set could have fun subsets and inserts, but only if the odds were such that you would get some in each box. The packs should cost around $1 each (or less if possible), with at least 10 cards. Collectors don't require premium sets to have fun with it. This could be a true retro set, even using the cheaper cardstock of years past.

I would encourage the card-producing companies to give away boxes and packs to groups like the Boys Club and similar organizations, to introduce youth to the fun of collecting.

I think these suggestions would revitalize the baseball card industry. The investing side of the hobby is covered; what needs to be focused on is making it fun. By having more affordable cards and encouraging meetings with other collectors, more people would get interested in it.

Chad Lambert (Chad was our winner, selected at random from qualifying essays)


I'm going to save the baseball card industry and here's how I'm going to do it

I'm a adult collector going on my 30. Here's my say on general trading cards collecting.

First of all, I would like to apologize in advance, French is my first language so sorry for all the mistakes.

I've been collecting cards since childhood, baseball cards, hockey cards and other non-sports
sets. I've seen a couple of ups and down in sports cards collecting since the late 80's.
I remember in those years we would trade a super
value card ex: Patrick Roy RC for 3 or 4 common
cards that we were missing to complete our set.
I wouldn't say I regret those years, It was just another way of thinking since our cards didn't have money value. Then came the biggest event in my mind that changed forever the hobby. The venue of price guides. Since then collecting became more serious, money became a factor in every aspects :
buying/selling/trading, and so came two categories: Investors/collectors and Collectors.

Now the struggle to save the hobby lies in
creating a balance that would pleases all sports cards collectors.

Here's my opinion on how to please everybody

First of all, I don't think the answers would reside in a single innovative new kind of baseball set. You have to create products that aim specifically each market.

For the investors : A set (if you can call it that, because no investors I know collects set anymore), But to continue, this set should be composed of game used, signatures and other memorabilia and serially numbered to to lowest # possible.
You could say it's not quite an innovation, but the problem is that most of the sets are like this today and seems to be aiming only the investors.

To save the hobby we have to bring back more fun
in collecting. Make sets that aim smaller scale
buyers. Smaller sets, less inserts, no serial #,
maybe an auto or two but nothing more. The first thing that is important for a set collector is that when you buy a box, you must have a almost
complete set and the completion of it must be easy. (You won't attract new collectors with
sets that you must buy 1 or 2 cases to complete). This set should be created to ignore the investors. It has to sell cheaper, more cards in a pack (Jumbo packs, Rack packs...)A set that you could promote by giving out team sets of the home team at a ball game. For those
collectors the key is to keep the pleasure of collecting achievable and also money wise.
So less inserts sets, bring them down to 2 or three max and maybe a rare card only achievable by contest. And if this special card should be an
autograph card, please no sticker autograph.
Stickers makes the feeling that cards are less unique. When a card is hand sign, you can think that at one time the player had this specific card in his hands (more prestigious) even more than a game used by my point of view.
But no parallels, # numbers or color variation or anything like that. because those sets attracts investors and helps the speculators that makes the prices of the packs and boxes climb.

So to summarise, make sets for investors and
other for ordinary collectors. A Hybrid set
that could please both isn't the solution.
The small scale collectors isn't willing to spend big money to make a set and the investors
doesn't want to deal with all the common cards.
And promote the cheaper cards in the local communities.
Sports card collecting should be first of all be aimed at kids, it has to be fun and easy and achievable.

Patrick Maher

I'm going to save the baseball card industry and here's how I'm going to do it

I think the baseball card collecting hobby has to be imploded and reassembled piece by piece. As a long time collector, I have seen it all, good and bad. The last dozen years or so has made collecting too complex and too expensive. If you were to count the number of different cards made in this time period, it is more than were made in the almost hundred years before.

My solution is multifaceted. Cards have become too expensive and too complex to collect. There are hobby cards and retail cards, of which now come with different inserts depending on the retailer (Wal-Mart, Kmart, Target). Packs from the same retailer even come in different forms ≠ with different types of inserts in each. There are variations intently made in the card (such as blue cap, red cap). There are reprint cards that are almost exact replicas of cards previously made. There are dozens of differing sets produced each year, each with dozens of their own inserts and parallels. Card companies are coming and going and merging.

First, my solution involves reducing the complexity. It involves only allowing 2 or 3 sets to be produced each year of approximately 800 cards, sans the inserts, parallels (silver, gold, black, copper, refractors, black refractors), game used/autos, serial numbered, reprints, box toppers, box bottoms, and anything else not considered part of the base set, thus removing the ďrareĒ cards even to the extent of short prints. When I collect a set, I want the set, not the set minus the short prints. Get rid of the smaller sets (100-200 cards) ≠ they only keep reprinting the same groups of players. The sets need to have simple yet innovative designs, similar to those in the earlier years, without reusing them (arenít there enough graphic designers out of work?). They should only have todayís players currently on teams in them, rather than retired players, with the possible exception when major baseball milestones are broken, other current year news (ok, I can handle one Mickey Mantle commemorative card when he passed on, but not the close to 1000 that have been made in the last 10 years) or possibly current year Hall of Fame inductees; I donít need Signers of the Constitution cards mixed in with my baseball sets. And get rid of the concept of rookie cards. Who really cares about Joe Charbeneauís rookie card. If and when the player becomes a superstar, then the prices will rise accordingly. Otherwise, its pure speculation (boy, have I got a hot stock tip for you).

This would lower the prices of packs so that the average fan can actually afford them. Three dollars for 5 cards is bad enough, but now there are packs that are going for over a hundred bucks. Twenty bucks for a base set of 800 cards seems reasonable to me; $50 for a 100 card set does not; after all, itís only cardboard. But more needs to be done about pricing. The price guides need to be revamped too. First their formatting needs to change. Listing all the inserts in the sets gets crazy (of course my plan removes the inserts). Categorize cards and perhaps print them in a chart format. Get rid of dumb things like minor star. Each team has its own fan favorites, but many of these players are quickly forgotten and become commons. Sure some of these players were a little better than others, but does anyone really think a common card from 1980 should be doubled for a slightly better player? Set pricing gets crazy too. Ever notice that you need 100 common cards for a set, but the value of those cards exceeds the value of the set? In that case, it would make more sense to purchase the entire set and throw away the stars to get those commons. Valuations are inconsistent. Yeah, the cards from the 1980ís were produced in higher quantities, but 50 cents for a 1989 Topps Schmidt, yet 50 cents for a common from 2007 Upper Deck? I make that trade off every day of the week (provided youíre giving me the Ripken). And yet a card produced to today of Ripken (those would be banned too in my new world) is worth several dollars or more. Finally, the price guides seem to be a touch out of reality. The prices they list for cards and sets are way over the price you could actually get them for or get for them.

So lets reduce down to a couple of base sets per year and get rid of both the complexity and cost of collecting.


I'm going to save the baseball card industry and here's how I'm going to do it

After giving much thought and consideration to the whole process, I believe that some "guerilla marketing" techniques needs to be used and more involvement by the baseball players themselves. The players need to realize that they are admired and appreciated by their fans and they need to show their appreciation I return. I believe that banner ads on the Internet could be used whenever anyone searches anything to do with baseball, enticing new collectors and old alike. I would tailor advertising and marketing efforts towards adult but not exclude kids, I would make the kids believe that they are participating in a hobby that is ageless but has been or does cater to adults.

Ballparks need to contribute more efforts to the industry too. Billboards signage, beverage cups designs and other marketing efforts could be made. Driving contests for kids with prizes such as passes to more games, recognition while at the game. There should be more coverage given by local media.

Excitement must be brought back to the hobby like we've have tried to bring it back to the sport. There has been a lack of initiative by the baseball card companies to keep the hobby in the forefront of people's minds when they may be considering a new hobby. Cards should be produced based on anticipated sales and not overproduced. This would also increase the value of the cards in circulation and get people excited about the monetary value as well as the sentimental value. Marketing efforts should also be given to the Parents and Children to share common interests. Bonding time-shared between father and son, mother and daughter, grandparents and the like. If the baseball enthusiasts are excited they will share and create more excited for the novices.

There should be more opportunities for collectors, new and old to share their finds and collections and to educate spectators about the fun and ease of baseball card collecting.

Michael Neighbors

I'm going to save the baseball card industry and here's how I'm going to do it

Collectibles are cyclical in their popularity. Baseball cards are no exception. Companies must decide if they want to produce products for hobby enthusiasts or fickle mass consumer markets. If I ran the card company, this would be my choice.

Collecting baseball cards should be a HOBBY. People should collect cards because they want to. Because they love them. because they NEED to collect. That is the stand I would take and market my products accordingly. If you build a strong base with your collectors, you will not only see company/ brand loyalty; you will see dedication to the hobby during lean years. These will be the people who will stand by you if you treat them well. So. how do you treat them well? (Well, this is MY card company..)

Treating collectors well can be done in several ways. First, DO NOT condescend to your collectors by making "kid" cards and "adult" products. End the hype and gimmicks!! Baseball cards were designed to celebrate BASEBALL (you remember. the National Pastime?) Baseball is loved because it is timeless and ageless and appealing to all variety of people and cultures. Baseball cards are a tribute to something great and should not become the entity that hurts the sport by cheapening it. Design a product. Produce the product. Sell the product. If it is done with a little class, a simple design, and tasteful photographs. your cards will be appealing to men, women, children, the elderly, EVERYBODY! Because, like any good art form, people can interpret the product however they want.

My card company would produce and promote ONE basic line of baseball cards. I would include 2 series in my product line. Series 1 (a 200 card set) would release around the beginning or middle of December. The cards would be available until March 1. Then, all vendors would be required to pull all series 1 cards and ship them back to the factory (Yes, my company will cover postage.). (Vendors will also get credit for unopened product so they can obtain series 2 as they come out.) My series 2 (a 400 card set) line would debut in May and feature the most current photos of players and their current team. Series 2 would be on shelves until the middle of August. Again, unsold and unopened product can be returned for credit. Any and all product returned to the company belongs to the company and may be sold to the secondary market at any time for any price. (After all, I am running a business here!)

My "series 3" would be my secret series. These will be the cards that are compiled to make inserts for next year's packs. This series would feature All-Star photos and captions as well as World Series Highlights and photos. I would also try to issue previously unreleased rookies in their uniforms if they appeared "hot" toward the end of the season. GU and autos would not be a part of my pack-included inserts.

Now for my packs. I would use wax wrappers again because my company will be environmentally friendly. (Mylar doesn't rot!) My packs would have 14 cards per pack. There would be a dozen regular cards and two inserts per pack. I am looking at a pack price of $1.50 to $2.00 per pack. Again, NO GU or autos in the packs. My GU and auto cards would be by redemption. (WAIT! Not redemption like it currently is known!) This is how MY company would handle redemption.

Collectors have a genetic disorder (or that's what my friends tell me.). Collectors love to SAVE THINGS! It's what we do. My company would print cardboard "baseball token" proof of purchases on each box (hobby or retail) of cards. Collectors who obtained these "tokens" could redeem them for special "customer appreciation" collectible baseball cards. Examples of these collectible baseball cards could be seen on my company's web site. I would run a similar type of promotion for the wax wrappers as well. All tokens and wrappers could be mailed back to my company and we would mail out the GU, auto, or chrome card. The amount of tokens or wrappers would determine what type of card the submitting person would receive. These GU, auto, and chrome cards would not be considered part of any set from any year. They would be what they are. BONUSES!!

I think these ideas embody the concept of my card company. Simple, quality, low-buck, appealing cards for collectors from a company that takes pride in its product and believes in building relationships with customers. (High dollar thrill seekers should head to 'Vegas because there is no room for you in my world!) If we scale back, cut overhead, and remember why we are all here, our hobby will survive. (Well. it would if I were running it!)

Jennifer Daniels

I'm going to save the baseball card industry and here's how I'm going to do it

First, I'm going to simplify things. That means fewer parallels and fewer inserts. Then, I'm bringing in a little technology. Finally, stores have to include commons in their inventory. When I'm done, baseball card collecting will be better than ever.

2007 Topps had at least 46 Carlos Guillen cards. Are you kidding me? Let's clean this mess up. Here's the breakdown:

Topps 5 Copper, Gold, Platinum, RedBack .
Allen and Ginter 8 most of these are minis
Chrome 7 including 6 different kinds of refractors
Co-Signers 13 Does "Hyper Silver Bronze" even make sense?
Update 12 Copper, Gold, Platinum, RedBack .
Heritage 1 See - they can do it

Here's the new rule. 1 parallel set per set of cards. For Topps, I'm keeping Gold and Chrome Refractors. That would get us down to about 10 cards from Topps. The rest have to go.

Now let's talk inserts. I've had enough presidents and signers of the Declaration of Independence. If they don't play baseball, I don't want their card. I don't need 47 inserts of the same player either. Make the insert sets something meaningful and use mostly star players.

Finally, short prints have to go. Short prints make set building nearly impossible. They are a tribute to times when card makers had poor quality control. Well guess what. Old cards are often off center and full of errors. I don't want that garbage either.

Now for the high tech improvement. It is time to add a barcode to the back of each card. That would make inventory much easier for stores and collectors. Stores and collectors could tie in to Beckett's or another pricing service and price accordingly. Stores would know exactly what they have and what they are selling. Bar code scanners aren't that expensive, so individuals could buy them for use at home.

That takes care of the supply, but stores have a job to do too. Too many stores have become a collection of high priced autos and very little else. That specialty market may be profitable, but stores have to serve the common man as well. Using barcodes, stores should be able to easily stock and sell more commons at reasonable prices. That would make finishing off sets much easier for buyers. Collectors who finish sets tend to move on to another set, so the cycle of customers should carry forward.

Saving the baseball card industry is as simple as 1-2-3. Make fewer cards. Add barcodes to make collecting and selling easier. Sell all kinds of cards to all kinds of people.

Greg Fisher

I'm going to save the baseball card industry and here's how I'm going to do it...

I'm going to start by aggressively marketing the product to kids...low prices on products specifically designed to be marketed to youth sports organizations with cards featuring player profiles that include their stats or experience in their youth organizations that they participated in. We need to get the youth involved in the hobby as they will be the next innovators and collectors.

I would introduce a chase card for the kids that would allow them to have a card produced with their image and that of their favorite athlete, the athletes autograph and the kids bio.

Next I would attempt to subsidize card shows in markets that do not have a major sports team of their own such as Iowa, the Dakotas, Nebraska etc.. Additionally I would attempt to enlist the support of the athletes themselves (through their unions) that come from rural areas to get out to these shows and assist in promoting the hobby by signing at the event and even giving product away. Let the kids in for free! Give clinics at the shows on how to trade, how to place a value on your cards and where to go to trade (internet, shows, hobby stores). Organize trade nights where people can bring their cards and meet with others to talk about the hobby.

I would solicit as much feedback as possible from the public on what kind of products they want to see. The high end products are great if you can afford them, unfortunately not everyone can and that is discouraging to a lot of collectors as they feel there is no way they'll ever be able to pull that "major mojo" card. So they stop buying or save until they can afford to purchase one box. What do people want??? I personally would purchase more mid priced product if there was a game used and auto'd patch card in every box. I would rather get that then 3 "blah" jersey's or a couple of no name autos. I would also like to see more rookies of players that will actually make it or are more popular, just make 3 or four different levels of them.

Make it desirable for people to build sets! Offer more incentives for them (more wrapper redemptions) and make it easier to do...enough with the 700 card sets already!

Get the leaders in the industry out in the public pushing the hobby, talking about their collections and sharing stories. Get them on TV, late night talk shows, early morning talk shows whenever and whoever will take them! The hobby cannot survive on word of mouth advertising, it needs to do more. I'd love to hear how they come up with designs and see how cards are produced. There are TV shows that show people how things are made...well, how do they cut up that jersey or stick or whatever and get it on that card? These shows are watched by families...hint, hint.

To conclude, we need to get the kids involved, we need to get the word out there about the hobby so advertise, advertise, advertise! There's enough sports coverage on TV these days to have spots on and get people thinking about the product.

Mike Paquette

I'm going to save the baseball card industry and here's how I'm going to do it

My ideas surround getting back to the days when baseball card collecting flourished and kids couldn't wait to get their first glimpse of that years cards. Back when you traded cards with your buddies to fill out your set. There weren't the short printed cards that made set building virtually impossible. Many collectors used to put away a set of cards for their newborn son or collected a base set with their school age child. Now you have to spend a small fortune, because of the inserts, to get a base set of cards. I loved the Topps Total because it was a large set, affordable, got cards of all the players on your team and got superstar or rookie cards in every pack.

My first and primary suggestion is to offer less products and a maximum of one parallel per set. I am referring to baseball when I suggest set sizes, but the other sports could use the same general format.
In the 70's and 80's the release of the new cards was met with great anticipation. Now with a different set of cards coming out every month there is nothing to look forward to. I would like to see the card companies offer 3 different sets of cards per sport -
1) base set which would be a large set like regular Topps 660 - 800 cards. Offer them all in one series so collectors are buying packs in an effort to complete their set. Offer an update set at the end of the regular season. Only one parallel set like the golds, none of this crap of having the same exact card front, just serial numbered differently to 1,5, 10, 25, 100 and 250... overkill. You can have a few insert sets like: autographs, game used, etc. but not very many so the pack price stays around $1. Maybe the printing plates, as they would be an exciting pull out of an inexpensive pack.

2) a middle of the road set that is affordable to most collectors and maybe appeals to the older collectors, something like the Greats of the Game or the Heritage set. This set would be around 200 cards, feature the players of the past and again only one parallel set. Maybe include an autograph and game used of each base card. Possibly a couple insert sets that highlight past historic milestones.

3) this would be a high end set for the collector that has money to burn and enjoys the "big" pull. This would include the 1/1s, multi-player autos and game used.

Mark Summerfield

I'm going to save the baseball card industry and here's how I'm going to do it

I'm going to start saving the card industry by first re-instating Donruss/Leaf license as a MLB card producer. I feel that a lot of dedicated collectors walked away when Donruss was unceremoniously dropped as a product a few years ago. I also feel that they have a lot to offer for the collector, and I feel that there should be 3 major brands to choose from just like there was when I was a kid back in the early 1980's when I fell in love with collecting.
I'm going to limit each of the three card manufacturers to 4 products each per year (for a total of 12 products) and each product must be released during the major league baseball season. I will strongly push to do away with Update/traded sets but will leave it up to the card companies if they want to use that avenue for one of there sets. One set each from the card manufacturers has to be a lower end, reasonably price set that can be marketed to younger collectors and setbuilders. The companies can produce whatever they like with their other three options. I want Demand to Supercede Supply. I want Supply to be ample but Demand to far excede it. I am going to open new avenues for collectors to get cards. With card shops struggling to make it and not all collectors comfortable with purchasing through Cyberspace I want cards back in the mom and pop stores throughout the country. I want to put cards back in pharmacies, gas stations, and even schools, yes, I believe their is a place for cards in the school system. I want cards to be readily available but not overly saturated. Hardcore collectors will always find their cards but I want the casual collector or the curious collector to stumble back into the hobby or just find the hobby for the first time. I want the guy who just goes into the convenience store for a Soda and candy bar just not be able to resist a couple packs of cards that are stategically placed near the register. I also want to make the card experience exciting and worthwhile enough so that when the collector, fan, excited father/son start coming back to the card hobby they will stay awhile this time. I will have the card companies come up with new promotions to help keep interest high in the hobby. Instead of chase sets and game used in packs companies will offer limited edition vouchers in packs that can be traded in for real Major League tickets. Get one voucher per box and trade it in for any game in any Major League park in the country. Now that is far more exciting than a Shannon Stewart game used warm up, batting practice jersey.
With only 12 products a year produced during the season and more promotional items coupled with more accesibility to the average collector as well as the lifelong collector I believe that the baseball card industry will begin to flourish again!


I'm going to save the baseball card industry and here's how I'm going to do it:

As someone who has recently returned to collecting baseball cards after a 15 year hiatus, I would like to share some thoughts regarding the state of the hobby, and how I think it might be improved. For the most part, I think that the baseball card industry is fairly healthy. That may seem like an odd statement in light of the recent struggles of the card manufacturers and of hobby shops around the country. But for the most part, the manufacturers put out strong, vibrant products that appeal to a wide range of collectors. And, by contracting itself a few years ago, the industry has returned to a manageable size for collectors to navigate. Sure there is room for improvement, and I will make some suggestions that I think would improve the products being produced. But what would be most beneficial for the baseball card industry, is a good marketing campaign.

For the most part, Topps and Upper Deck produce high quality, desirable products. But there are some changes that could be made which would benefit the industry. First, I would suggest further reducing the number of sets produced by the manufacturers. A total of 34 sets will be issued this year between the two manufacturers. That averages to almost 3 new sets being issued every month. Sometimes, less is more. Concentrate on a few choice products that covers the spectrum of pricing scales. Make those products really strong. (Opening day) I would also suggest scaling back the endless array of parallels and inserts per set. Multiple parallels just make it harder for a collector to assemble a complete collection of their favorite player. And, is anyone really going to collect the thousands of cards planned by Upper Deck for the Yankee Stadium History? My final suggestion for product improvement is to find a way to eliminate pack searching. There's nothing more disturbing than to see a pile of foil packs mutilated by someone trying to find an autograph card inside. Don't get me wrong, I think memorabilia and autographed cards are a great innovation for the hobby. They appeal to all ages and types of collectors. And for the industry to stay vibrant and grow, it has to appeal to more consumers than ever before. But the system for distributing them must be fair to allow everyone an equal chance of finding them. Maybe this means putting a thicker filler card in every pack; or creating a specially designed sheath to conceal the ridges created by autograph stickers. Because, I think for the industry to really thrive, the manufacturers need to get more cards out in front of the general public. And, no one is going to buy a pack of ruined cards they know won't have anything special inside.

That leads me to my belief that the a little creative, and aggressive, marketing could go a long way to help the baseball card industry. Twenty years ago when I was collecting, baseball cards were everywhere. Now, you have to hope you still have a hobby shop nearby or find the tiny display of cards in the dark corner of your local Wal-Mart. The card manufacturers need to expand the presence of their products to the general public. Get more outlets to sell cards: grocery stores, convenient stores, drug stores. Put up flashy posters and displays. Put ads before movies. Card manufacturers should expand the idea of National Baseball Card Day. Treat the day as a marketing loss leader and give cards away anywhere you can. Move the day later in the baseball season and hand them out at every major and minor league stadium. Send packs of cards to schools, scouting groups, Little League teams, and anywhere else that will take them. Make the cards promos of actual, upcoming products rather than just randomly designed cards. Do whatever it takes to bring baseball cards out of the hidden dusty corners and into the spotlight again.

One of the arguments I've heard people use to bemoan the death of the hobby is that kids (and adults for that matter) don't collect today because they are too involved with video games and other technology based diversions. And while I agree that people today have more choice in where to spend their time and money, I don't see that as a deterrent, but as an opportunity. By way of example, two of the most popular things going are sports video games (Madden anyone?) and fantasy sports. Card manufacturers could team up with these groups and use these popular products as a vehicle to promote baseball cards. A code on the back of a card could unlock special player abilities or venues within a video game. Fantasy leagues could have incentives tied to owning the cards of the players drafted. Card manufacturers should start treating obstacles such as these as opportunities for creative cross branding.

I grew up collecting cards in the mid-1980's. I collected for the thrill of finding my favorite players and for the fun of chasing those last few cards to complete a set. I quit collecting 15 years ago when it was no longer fun, when collecting baseball cards no longer felt like a hobby. In those 15 years, the baseball card industry has made great strides to better itself and move in positive directions. The product now is probably better than it has ever been. I think all it needs is an aggressive push back into the mainstream to soar again.

Scott Cyr
Elmira, NY

I'm going to save the baseball card industry and here's how I'm going to do it.

Remember riding your bicycle to the local general store and buying a pack of Topps baseball cards? My first memories are from 1970. I was eight years, living in South Jersey. The drab, gray border cards seemed bigger than life to an eight year old Phillie fan frantically searching for Tony Taylor, Chris Short, Terry Harmon or Jim Bunning.

How times have changed. Today, I accompany my son (who's 18 and graduating next week from high school) to WalMart or Target, and rummage through a variety of brands, packs and boxes of cards. Topps, Donruss, Fleer, Bowman . who can keep track? What once cost me a dime, now costs $3-4.

Today's baseball card industry has out priced their product for young buyers and oversaturated the market for adult collectors. Economic pressures of inflation and near recession across the U.S. have also had an impact on sports card collecting.

However, attendance at major league baseball games is at a record high. Millions of fans across the country are active in fantasy and rotisserie baseball leagues. How can this enthusiasm for America's past-time be re-captured by the baseball card industry?

Streamlining product offering would appear to be a good start. Both new and experienced hobbyists have a difficult time deciding what to collect because of the variety of cards available. One standard set, one rookie set, one heritage set and one premium set would provide sufficient options and make collecting decisions easier.

Additional market research regarding price-sensitivity is also imperative for the industry to advance. Children and their parents have more entertainment choices for disposable income. Keeping prices affordable will be important to expand the base of collectors in America.

While card companies can consider traditional marketing efforts such as narrowing their product offerings and adjusting prices, the greatest opportunity for the industry to grow is to invest in youth baseball throughout the United States and integrate collecting with technology. Basketball, football, soccer and other activities have surpassed baseball in student involvement. Youth who do not play baseball are most likely not going to be interested in collecting baseball cards.

Today's younger generation is also much more comfortable with technology than their parents. The industry must find creative solutions to integrating technology with card collecting.

My son collects cards the old fashioned way ... by the pack ... working to complete a set. I have mostly given up collecting current cards and have focused on completing sets from the mid-50's. In both cases, however, we're still collecting cards. The enjoyment that comes with opening a pack of cards, completing a set, getting a card autographed at a game and spending quality time together has been invaluable in strengthening our relationship.

We would encourage other fathers and sons (and mothers and daughters!) to join us.


Iím going to save the baseball card industry and hereís how Iím going to do it

In a world full of new challenges by means of shortening economy, dollar crisis, war and recession; can we save the collectible and Baseball card business? In order to do so, we need to be very creative. We will be exposing how we think it can be done.

The Internet has shortened the collector stores offer. Not everyone is updated in the technology side of the business. I am proposing that major card companies help in developing internal web sites for small stores that goes not have the ability or resources to do so. Since dealers sell bigger items (card boxes, memorabilia, etc), Card Companies will be helping to sell their own products. Most small stores have lots of good material that can be sold this way. However, if the store owner wants to sell smaller items (individual cards, sets, figures, etc.), they must invest into improving their webpage capabilities and not being paid by card companies.

In general terms for the industry, I will vote for three major licenses (Topps, UD and maybe Donruss) on Baseball cards. Market will support it, as long as the offer is limited to six products per brand. An agreement must be made to make one product per brand as a product directed to kids (ie.UD 1st pitch, etc.). Low cost product, $1 range. Then, 1-2 regular products and three to four other products on high end status, and may include variations, inserts and parallels. Even high end product should be available for hobby and retail markets (smaller boxes, individual packs). {Note: SCD get out an article 2 weeks ago confirming this, I wrote the article first!}

In terms of Game used, they should be offered but on a limited quantity, to make it more valuable. Autos should be included always, not in a redemption form. Sticker or card auto most be determined on the type of product material (ie. UD Sweet Spot must be card auto, Regular Topps might be in sticker). High cost product may have its differences in this terms.

Promotions for kids should be run on Hobby stores on a monthly basis to attract kids. Also for everyone (kids and adults), these same promotions should run during spring training, Openning Day, All Stars weekend and during playoffs and World Series. All major hobby stores on all states and territories, as well as Canada and any other country MUST be included. The availability of a telecast by web-seminar should be promoted by major companies on these dates. They must use for showcase new products, as well as promoting all they want of newer/old products.

A major card trading circuit must be promoted by manufacturing companies. They must create a shared website and all actual major trading groups must be taken into consideration and participate as contributor. Card trading days must be promoted monthly by hobby stores. All attendees must leave their needs. This would promote set building, team collecting and individual players collecting. They should share with other collectors and hobby stores owner must use this as selling/trading days that may help increase their sales.

Every state, territory and/or country must have a yearly convention, sponsored by each manufacturing company. Promotional items will be distributed, baseball players must be invited for signing (most free signing), and trading must be a great part of the activity.

Pedro Cortes

Iím going to save the baseball card industry and hereís how Iím going to do it.

Iím a huge fan of sports cards, but baseball cards in particular. Where I live, there is only one or two card shops within a thirty mile radius. This is because less and less people are following the wonderful hobby of sports cards. For example, I have many friends at school who used to follow this hobby, but have dropped it over time because they just donít think it is worth it anymore. I think that card companies should change this. One huge way to bring back cards is by advertising, not only on television, but on Myspace, Facebook, etc. Here, millions of people, specifically between the ages of 15 and 25 use their Myspaces or Facebooks everyday. Advertisement posters here would be a great way to get some people back on track to collecting cards again. Donít promote cards to adults because adults have way to many expenses to pay as it is, they donít want to spend their money on a pack of cards, so instead promote card products to children because collectionís always begin at a young age. Making more product or less wonít make a difference to the consumers. What needs to be made are more interesting cards such as parallels, game used, autographs, and more because it is almost impossible to pull one of those out of a pack. In my opinion I would promote my product to younger adults/children because they are more gulable and vulnerable to buy the product. What I am going to do and have been doing is trying to get my friends to fall back in love with cards again. Now, I talk about it a lot more at school and tell my friends about the cool cards I pull out of packs. They seem to be more and more interested. As for me, Iím going to continue to do what I am doing, which is buying baseball cards and hopefully help to keep the hobby alive.


I'm going to save the baseball card industry and here's how I'm going to do it...

There are many ideas and theories out there of how to make the card collecting hobby popular. Some people say there are too many brands, some say there are too many game used and autographed cards. Both are arguably true. However, cutting down on these things will just make the hobby less demanding. The hobby has declined, but it can rise again. Promoting, just like most things, is the key.
Of course sporting events is a great way to promote sports cards. What about non-sporting events or programs? Hundreds of thousands of people are signing up for Dish Network, Direct TV, Comcast, and Cox digital cable. Millions of people are buying new cell phones everyday. Grant it, many people are not interested in sports cards. That doesn't mean Upper Deck or Topps, among other brands, can't market through these companies. It's worth a shot, right?
For instance, a family signs up for Dish Network. A husband, wife, and two young children sign up for the 100-channel package deal for a year. They receive a hobby box of Topps Chrome or Upper Deck Masterpieces by signing up for the package. Both products are attractive and might spark a new collector. Companies are becoming partners in business everyday.
Card companies getting involved with companies such as Verizon or Sprint would be a smart move as well. Even if the customer buying the product is not interested in sports cards, that doesn't mean they won't sell them on eBay. Ebay is a big part of the sports card hobby.
It might be a risk, but if successful it could be a huge boost to the hobby, as well as the wallets of all sports card brands. It's a win-win situation for both parties, and could possibly "save" the hobby.


I'm going to save the baseball card industry and here's how I'm going to do it

As the role of the "virtual world" increases especially in the united states were it is said nearly 20% (about 60 million) of all Americans have an Avatar or belong to a virtual simulation community (this number is said to increase to 80% by 2010), the card industry cannot afford to overlook this phenomena. My suggestion then is to have a virtual community where consumers can buy packs of cards online. The cards would be virtual at first, that is they will be random, numbered and credited to the account of the particular collector. After a specified amount of time the cards would be shipped to the consumer. The greatest part of this community would be that cards could be collected and traded virtually (trading was one of my favorite aspects of card collecting as a kid and I think is still one of the favorite among collectors today). That means you know what condition the card you receive will be in, near mint factory condition. Also this would allow the companies to offer more services such as grading, mounting, top load, mounting or advance protection encasement services. The up sell and cross sell opportunity would be immense. One of the great benefits this to the companies is that companies would never overrun cards and that would decrease expenses and increase profits since they can seemingly "print on demand."


I'm going to save the baseball card industry and here's how I'm going to do it

I am going to save the baseball card collecting industry by incorporating technology into the hobby. The use of technology would be twofold. First it would provide an educational experience for collectors. Secondly, it would provide an added entertainment venue to the hobby.
Here is what I would do. I would focus on less expensive inventory. (Topps, Upper Deck and Fleer). Next I would take the money saved from not buying the pricey stuff, and use it for technology attractions and giveaways. For example, I would buy a "Wi" Game and have it available for use for a amount of time depending upon what is purchased in my shop. I would also conduct contests on baseball card website creations, collector spreadsheets, and other ways to utilize the computer in collecting. I would conduct monthly drawings for inexpensive technology aids, and have a grand prize drawing during the holiday season for an I-Pod. Customers must have made a purchase to be eligible for drawings.
The intent here would be to inexpensively keep the hobby alive while promoting something all kids are or want to be involved with today.I would stay away from the SP,GU or Auto concept and return to a simple set-building mentality. It has to be affordable for collectors.

Bob Novy

I'm going to save the baseball card industry and here's how I'm going to do it...

I agree that there is a need for establishing a new generation of fan. While MLB has done a nice job of promoting parity within the league, which helps to promote the players and teams across the country, there is little that they do to assist the card collecting industry.

I think that the way to target the next generation is to have cards that appeal to the younger generation. Go back to 99 cent packs, and not with just 5 cards. Instad of having auto's and game used in the packs, put in collectable stuff that would appeal to them. Let them win posters, banners, caps, jerseys and other stuff that would appeal to youngsters. Maybe have high end prizes like meet and greets with players, or ball-boy for a day. Stuff that really drives the interest of younger collectors.

I would also do more targeted advertising for the younger generation. Start running commercials on TV. Kids needs to see the hobby in the same manor that they see video games and other products that compete for their attention and their money.

Lastly, I would also start to push the games that many of us played as a child. Many children get into Pokemon, Magic the Gathering and other card games. When I was younger, we used to flip cards, scale cards against a wall, put cards in our spokes and other fun things. It was great to collect the players I liked, and still have something fun to do with the cards that I did not have an inetrest in collecting. I do not see that this is something that is promoted. Everything about the hobby now is hunting for the white whale.

I guess in summary, the key is to sell the cards at a price they can afford, make it appealing to them, and give them something fun to do with the cards.

Tom Moss

I Am Going to Save the Baseball Card Industry and This is How I'd Do it

As a collector who got back into the hobby in 2001, I am surprised to see how much the industry has dwindled in recent years. Saving or at least reinvigorating the baseball card industy would require a multi-faceted solution.

First, let's examine what I believe to be some of the factors hurting the industry. Card shops are closing down at an alarming rate. My three favorite local shops all closed within the past year. Card shows, whether it be a mall show or other venue are becoming fewer and farther between. The marketing of the hobby to the casual fan; and the growing expense of the hobby all hurt the industry.

Card shops are hurt by the internet. No "store front" operating costs to cover online that a shop owner pays. Operating costs to the store owner means he sells product at a higher price. I went to a shop that was selling a box of what I was collecting at $85. I knew the shops Ebay ID and found online they had the box "BUY IT NOW" at $40, which was about the norm for that box on EBAY. Why get ripped at the store when I can get it so much cheaper online. For the card shop's success, creativity is a necessity for survival:
1. I understand some mark-up to cover operating costs, just stop being ridiculous.
2. Creativity:
* Went to a shop that had a once a month "Pack Wars". Every dollar you spent during the month you got a raffle ticket toward drawings at the Pack War. They had 12-15 drawing give-aways. That got you in the door to spend more during the month to increase chances of winning a raffle (Freebies work). Then on day of Pack Wars, shop provided pizza and soda free to all. They then drew for the 12-15 give-aways. Here's where they cleaned up...They then gave everyone in attendance a raffle ticket to the actual Pack Wars. They then proceeded to offer different products at a discounted price, and played 3 games with each product such as, card #'s or certain inserts, etc would all receive another raffle ticket for the Pack War grand prize drawings. They did 10-12 products. Well they took credit cards, cash, debits and people lined up to buy packs. We already had one free raffle ticket to the grand prizes, plus getting these packs at a discounted price, plus we keep all the cards we bought so the sweet pulls were there, and a room full of your fellow collecting entusiasts, why equalled one heck of a take for the house. And the prizes at the end were numerous, another 12-18 depending on crowd size.
* Set up Birthday parties at the card shop.
* Set up internet/Beckett price guide access and charge for computer time.
* Host parties in shop (Super Bowl, playoffs, Nascar, Ketucky Derby, March Madness).
* Come up with non-sports card purchase ways of generating revenue: sports video games (2 Golden Tee's at my local tavern) and you can never get on them, or a pop-a-shot. Once in a while have a tourney with the games, offer some sort of fantasy league contest where the participants have to stop by each week to drop off line ups. Generate foot traffic, reasons to come in, stop by, hang out. Contact local little league leagues and get coupons and "low-cost" freebies out to the kids. The days of the card shop owners putting a sign in the window and unlocking the door are gone. You must be an aggressive and creative businessperson.

Secondly, it costs too much for a table at card shows. Vendors are more reluctant to strike "deals" with customers because they have to cover table costs. Find cheaper venues and make sure the sponsor is not gouging on table prices. Plus guests to sign autographs is a great idea, but it has to be someone of value. No one wants to pay $10 for an autographed picture of the 47th guy who wore #98 for the Raiders.

Lastly, as stated by the card collecting public a lot over recent years...and even more elequently by my wife, "You spent how much on baseball cards"? OUCH! I'm paying how much for a pack/box because there's a 1/1 Babe Ruth card that some kid got his picture in Beckett Monthly for pulling? Not to mention the inflated book values on guys who haven't played yet. I love getting my hands on $40 RC's of guys who stink 3 years later, and whose card I can't give away then. Where's the value in that. Attention card companies, just make the cards like you did in the 70's and 80's; and if that guy I never heard of turns into Jeter 10 years later, let me reap the benefits of a card that increases in value. As a consumer, I will keep on buying and more at that. But paying Jeter prices upfront on unproven talent that devalues into a career minor leaguer is ruining the industry.


I'm going to save the baseball card industry and this is how I'm going to do it

 I believe that there are too many expensive baseball products that card companies are releasing. The kids see people buying $300 boxes of upper deck that have one or two packs in it, with ten cards that are all numbered. they're just worried about how valuable their cards are and what good "pulls" they can get. Whatever happened to buying cards to get their favorite players and to get all of the players in their team.

If Topps and Upper Deck started to focus more on their less expensive products, and less on their more expensive products, then the baseball card industry would receive a much higher revenue. Sure, they should still make high cost packs and boxes, but just make less of them. Also, Upper Deck should improve the quality of their first edition, and regular baeball cards. If they put more numbered inserts into their boxes and packs, it would be much more exciting for my friends and I to open the packs. they could use Topps as an example, who have numbered gold and copper inserts, which are really nice cards.

My friends and I really enjoy collecting baseball cards, and we would hate to see the baseball card industry fade into obscurity.

Columbus, Ohio

I'm going to save the baseball card industy and this is how I'm going to do it

Well, every since i was about eight ive loved collecting basball cards. the reason the card industry is dying is probably because the will to collect is dying. and i think theres one big reason why the card industry is dying. it would have to be that prices are so high for a pack of cards a pack of topps is like 5.00 dollars. i think the price on the cards should be deduducted 1 or 2 dollars. i think maybe if you do that people would buy more of them. because the best collectors are the young ones, and they probably dont want to spend there whole allowance on a pack of cards. i know i didnt, all i could offord was a pack of leaf or donruss. dont get me wrong i would occasionaly buy topps or fleer when i had more money because i loved collecting baseball cards. well thats my oppnion on collecting and how i would save it thanks.


I'm going to save the baseball card industry and here's how I'm going to do it

What I'd do first, is to do more publicity around the hobby. I think the hobby is declining because people don't talk about it. Budweiser sells beer because their product is good and mostly because they do a lot of publicity. It is the same thing with baseball cards. The product is good, but there is no publicity. If kids would see an Upper Deck add featuring Derek Jeter who tells them that collecting is cool, the chances they start collecting would be bigger.

Also, baseball cards collecting is now an adult world because everyone when they bust an autograph, a jersey card, a rookie card, the next day it's on eBay. I remember when my dad had a signed card of Bobby Orr (I'm mostly a hockey card collector but I like baseball too), he could have sell it but he didn't. He thought it would be more thrilling to have it in my possession for years to come. The solution is to give kids more access to baseball cards and allow them to keep those valuale cards. When they'd show their collection, they'd start by those cards. And if their parents would take interest in their collection, they'd be pride of that and more encouraged to continue to collect. It can be something to do in family, an occasion to spend time with your kids.

In conclusion, the best way to save the baseball card industry is not to act alone but as a society. Collecting cards is a really nice past-time, an interesting way to have fun in family and it a lot better than company shares.


I'm going to save the baseball card industry and here's how I'm going to do it

The problem i see with younger kids now days in wanting to collecting ANYKIND of sportcards-Is the price of them-The cost has skyrocketed-I also think the word would get out there more-If there was a way kids could get more info from there schools-Or even have like a insentive program-I donate cards and other sporting gifts every year-They use them to give to Pee Wee baseball teams or for like a reward bag-that they allow kids to have for doing good on a test or attendance-Kids now days are getting into the online and video games more today-Because years ago-There wasnt any-I think the pack prices are to high now-And its turning more into a grown up and rich hobby-Even myself would like to have some of the better packs-But being dissable has its limitations-So i think all the companys should have more lower end products-That gives you a chance on pulling a insert card from those lower end products-That you would normall only find in a higher end product-This is somthing i havent seen much of-But if word gets out there-It surely wont hurt the hobby any-And today-About all most collectors think about-Is getting a higher end card-So have them inserted in other lower end products as inserts-And now days-Autographed or game used cards-Kids now days would have to be dirrected into collecting-More word has to get out there-Because theres so much more out there for kids to do now days-Than it was years ago-Just think about it-Theres all the different home video game systems like X-Box 360-or the Wii-or playstations-and on line computer games like warcraft and many more-Put it this way-Kids are more active now days-So what i think could be of a help-Would be to TRY this-Inserting higher end products-into lower end products-And the pack feeling and weighing has gone way out of controll-Everyone and everyplace is doing it-People are even weighing boxes now days-I could go on and on about ways to save the hobby-but finding the right one-is not going to be a easy task.


I'm going to save the baseball card industry and here's how I'm going to do it

I think the reason of why shops are closing is that there are less consumers out "there". And it is because the MLB, which is the main topic of the cards, is struggling financially. And why is that? It is because of the use of steroids and HGH, with a strict rule and more fair competition, I think the MLB business should grow better and better, so would the merchandise-selling industry, most notably baseball cards.

I can prevent the whole disaster from happening as an everyday citizen by supporting the clubs. I can do this by buying everyday products from their respective sponsors. For example, the Blue Jays' sponsors are mainly Rogers and Home Hardware, I can buy tools from Home Hardware instead of other shops or use internet of Rogers. I can also prevent the whole disaster from happening as an everyday citizen by writing a letter to the commissioner, Mr. Selig, to pass a rule that would give a player lifetime ban and maximum fine so less players would attempt to break the rule.

The actions above are the ones that I think would help the baseball card industry because in my opinion, the reason behind all this is that the MLB is not attracting enough positive attention from the people out "there".


I'm going to save the baseball card industry and here's how I'm going to do it

The marketing approach to for the card industry needs to change. It needs to start first with creating fewer products. There are to many products that do not give enough results. Also there needs to be more autos and game used inserted into packs. Kids are disappointed when they open a pack and get nothing good. Another change that I think would help is doing more contests. I have found that codes on the pack of cards and the prospect of redeeming cards for prizes help attract kids. I think if kids had a chance to win a trip to meet a player or a redemption card for an auto baseball or bat would help bring people back the hobby. It is tough to keep people attracted to cards because of TV and video games. There need to be new things that are created to refresh the market. I think forums and internet trading helps a little, but the best solution I see to fix the market. It is the job of the car companies to recreate the market and the products they put out in order to help and bring a new generation into the hobby. Colleting cards are a great hobby, but the market has become boring and repetitive. New fun and creative products need to be created to save the market.


I'm going to save the baseball card industry and here's how I'm going to do it..

There has to be a better middle ground. These companies go from packs at the cost of under five dollars a pack to hundreds of dollars to pack. Which every one knows the more you pay the better the pay-out is in getting something nice. But on average what is the average amount most collectors spend. And the retail versus the hobby packs the same thing.. Also the redemption idea is good if you can get the companies.

So this is what I would do.

I would make the packs be priced at a fair value. So more people can afford a little bit of everything. By upgrading the lesser value packs and then down grading the high dollar packs. As for gu or autos it is understandable the hoferís or deceased items should be redemption type of cards. But as far as active players all their autos must be on card period. They are giving paychecks to ball players which is their choice to do then they have to sign the cards. And all packs need to be produced them same way to avoid those mysterious pack feelers ruining the fun of opening packs for other people. Redemption cards need to have a better turn-around time since it has been narrowed down to the hoferís and the deceased the companies should already have then on hand. When you redeem it the card should be in-hand in to the collector within 2 weeks. These companies need to remember the set makers as well. Set builders are hard to find. Because there is too many short prints or a dozen variations of one card they just canít complete the sets anymore. And the producing if it is a 1 of 1 the so be, but 3 versions of the 1 of 1 defeats the term they use. But in the same version if you get a case you donít want 9 gu from the same player either. Companies state inserts are random. Doesnít seem that away. If I had to sum up how I would save the hooby in one more. Please make it FUN!

d. depler

I'm going to save the baseball card industry and here's how I'm going to do it

I do believe that the baseball card industry is falling apart. I would like to save it being a very big collector myself. I would want to use many different resources. First, I would make a contest that if you bought a total of 10 packs then you may go to a participating store and you would receive 50% off of any purchase. Then, I would make a website to show how fun collecting baseball cards are. I would explain the joy of collecting your favorite player's card. I would also touch how great is it to watch your collection grow.

Now days, most kids spend their time watching TV, playing on the computer, Using Im's, Chatting on the computer, Etc. Now it would even be better if our youth start collecting cards right now. It would be nice to have not a government holiday, but just a little thing with you friend's kids and their friends. We should have a day where the kids put down their electronics and go over to a store and buy some cards to make a collection. This would benefit the baseball card industry because people would be encouraged to buy some cards and that would cause the industry to prosper for a while.

As for adults, we would have to not just stop after we get one pack and say "cool, I got a collection..." We need to start using our time and when we have time; we should take advantage of it. There isn't much more that me can do, but all we need is for more people to feel good about collecting and have more people was to collect. We really need to have the card shop population start to populate again. It will be good for us and good for the generations after us! If this can be good for us it can be good for everyone. I say lets do every thing we can to make this small population grow back.

AJ Wurtz

I'm going to save the baseball card industry and here's how I'm going to do it

The card industry has become worse and worse over the years. Shops are closing because of lack of sales. What is the cause of these bad sales, I ask you? It is not a lack of interest; it is because the industry has changed for the worse. Back in the day, you could get five cards for only a nickel, now you see card prices go up to two dollars for five cards. In fact the other day my buddy got a pack of five cards for ten dollars and did not get any kind of autograph or memorabilia. Did you know that cards from 1990 are sold for one dollar when they are actually labeled to be worth only thirty-five cents? That's ridiculous! Also people now treat their cards like a business, buying and selling. Card shops and sellers should try to demonstrate the fun in collecting cards, like have contests, challenges, competitions, or any kind of activities to attract people to their stores. BC Sports has started making this approach by having their kid's card club. Stores should have weekly competitions like card flipping which is an old favorite. Having weekly competitions attracts card collectors to a person's shop every week instead of every month, like how most card shop promotion days are. Card shows at malls also attract big crowds in attendance. So I feel that shops should have card shows on days of certain events in sports. That is how card retail stores can prevent themselves from closing, and have a long lasting business.


I'm going to save the baseball card industry and here's how I'm going to do it

I would save the card industry, if i was a shop owner, the first thing i would do is market it more to kids by giving away cards to kids on a weekly basis or by having drawings every weekend ! then i would lower the profits i had make on the box's to a minumum of 15 % ! you've got to lower the prices for packs so kids can afford them ! as a shop owner i can use the internet for selling cards too then you can move more cards ! most shop owners will not take anything you have in trade and if a kid pulls a redsox gameused card and lives in texas and is a astros or rangers fan he has to try to find someone that is a redsox fan in his neighborhood, when i could trade for it and sell it on the internet and the kid could get a bagwell or biggio gameused card he really wanted instead of it gathering dust or card gets ruined ! also one thing i would do for the kids is keep or trade cards with them even the commons if i had to trade packs or other commons for them !
Second if i made the cards i would not put short print cards in the base sets ! if you want to add black backs and other types of cards do not make it where i have to buy 17 boxes just to get the base set of cards ! i don't mind trading for a few cards but with short prints everyone don't or cannot afford to buy another box just to get two or three cards !plus everyone else trying to complete the sets are looking for the same cards !it makes it very difficult to trade when all a person has on there wantlists are sp's and numbered cards that are in the base set !
the third thing i would do is reduce the prices to the card shop owners so we can get a good box of cards at a reasonable cost ! paying $100.00 or more for any box is way to much especially if your chances to get a $100.00 card is 1 in 3,000 or more ! if they want to keep the prices higher then they should reduce the number of common player autos and gameused cards to reflect the box pricing !they have to make it more cost effective to the buyers ! i would never put a redemption card in any box, unless the redemption date never expires, because you may buy the box and finally get a redemption card thats not worth the cardboard its printed on ! that way shop owners would keep more cards in stock that kids can afford, when the prices are reduced after the newer products come out, like the older box's !right now you only get the new released cards for the year ! they would make up for the price reductions by selling more cards in more years than the current year !

david jackson

I'm going to save the baseball card industry and here's how I'm going to do it

Saving the baseball card industry would mean that the major companies would have to bite the bullet a little. If each major company just produced one or two sets per year, and peppered the boxes of cards with plenty of autographs, relics and game-used, I think that the consumers would actually enjoy and patronize the hobby more. The crush to buy the latest box of expensive cards must surely have crashed, since the average person is focusing on filling their gas tanks and refrigerators due to this economy. Keep it simple - offer less choices, but put out a quality product that people can trade and buy!


I'm going to save the baseball card industry and here's how I'm going to do it

If I was in charge of making trading cards I would make cards with autographs on both sides of the cards.I would also offer 6 or 7 cards in a pack for $1.00 or less.I would also bring back the bubble gum in a pack but put it in a plastic sleeve to keep it from getting on the cards.I would also do away with having to get stickers with the autographs on them.I would also throw in promotional such as redemptions for Team cards that would let the winner pick which team they would want.

Fairon Spears





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